JD STORY

I’ve always believed that life is too short to follow just one path.

Since childhood, I’ve loved creating things, solving problems and turning ideas into reality. That curiosity has taken me on an extraordinary journey across entrepreneurship, sport, media and international business, living and working throughout Australia, Japan, USA and Europe.

Along the way I’ve been fortunate to experience many different chapters in life, from elite sport and becoming one of Japan’s best-known foreign television personalities, to helping expand major food franchise brands, founding technology startups, developing AI products and coaching entrepreneurs. Every success, every failure and every new challenge has taught me valuable lessons about resilience, innovation and building businesses that create genuine value.

Japan has had a profound influence on my life. Living and working there, combined with my deep tech startup experience, shaped my appreciation for discipline, craftsmanship, simplicity and continuous improvement, principles that continue to guide everything I create today.

Long before KIXI became a business, I created a natural ginger drink simply because I wanted something super healthy that I genuinely enjoyed drinking myself. Family and friends loved it, but when COVID arrived the idea was placed on hold. Years later, encouraged by those same people, I finally tested it on the market with real customers. We sold out each time & the response confirmed what I’d hoped: people loved it. That was the moment I decided to stop coaching startups and dedicate myself fully to building KIXI.

Today, I see KIXI as far more than another startup. It brings together everything I’ve learned over more than three decades, entrepreneurship, food, technology, media, health, branding, and global experience into one mission.

My goal is to build a globally recognised premium beverage brand that inspires healthier lifestyles and creates lasting impact. More importantly, I hope KIXI becomes a brand that continues to make a positive difference for generations to come.